B2B marketer? Ignore the noise, create a decent plan.
It’s tough working as an in-house marketer, especially in B2B. You’re either seen as a lead-gen machine or the colouring-in team, neither of which is very helpful.
We’ve worked with enough organisations to know that it can be a hellish headache to create a proper strategy which you can then take to market. There are so many distractions that it’s easy to do nothing but react, even when you know it’s not the right approach.
So we’ve put together something to help you stick to your guns and force your organisation to give you a little space, dammit, so you can put together a plan that actually works. If they’d only all pipe down.
You don’t even need to give us your email address. But if you like it, let us know.
